Conference for Soft Power

Conference for Soft Power

January 24, 2019 to January 27, 2019

10:00 am to 09:00 pm

What is Soft Power?

A country may obtain its desired outcomes in world politics through multiple ways –awar, armwristing, imposing sanctions or because other countered admire its values, its people, its culture and want to connect with it and emulate its example. They want to followit. 

In this sense, it is important for countries to set the agenda in world politics by attracting others and not threatening them. This is soft power.


Soft Power is not restricted to culture alone. It can include any elements of a country that is attractive to other people, communities or countries.


We will host a full day conference  on 24th January at Suntec Singapore during India Week with the following topics:

1. Ayurveda

2. Language and Literature

3. Spirituality

4. Tourism

5. Yoga” 

6. Arts and Handicraft

7. Performing Arts

8. Cuisine